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Gallus experiences comeback with DEICHMANN

Comfort for sophisticated customers: “Airbag” and Cooling System     Essen, February 2006. Lovers of classic, fashionable and above all comfortable men’s shoes will soon have even more choice at DEICHMANN. Starting from the spring season 2006, the shelves of Europe’s largest shoe retailer will, apart from the already well known labels such as "Borelli”, “Falcon”, “Claudio Conti” and Co., exclusively stock shoes of the traditional brand “Gallus”.
DEICHMANN obtained the brand rights for Gallus shoes mid May 2005 and now for the first time presents the new range. The Essen Company has not only taken over the experts from Gallus, but is also cooperating with the best suppliers. Apart from retaining well-known quality standards, this guarantees another advantage for customers – Gallus shoes at Deichmann prices. As with its own brands, the family company will use its international procurement and logistics know-how as well as its distribution experience to provide a top shoe at a top price.

Holidays for the feet

Apart from subtle elegance, shoes of the brand “Gallus” are characterized by a high degree of wearing comfort. High quality materials reduce the weight of each shoe. The pressure elastic inside and outside sole construction of many models supports the natural heel-to-toe movement and the constantly changing pressure distribution when walking. In case of Gallus models with the “airbag” system this mechanism is even additionally increased by a cushion within the sole.
However, the inner values of the Gallus shoes have even more to offer. Sophisticated extras such as the innovative "cooling system" provide optimal aeration and ventilation inside the shoe. An air chamber in the heel provides air circulation with every step.

Fashion and comfort do not contradict each other

Furthermore, the new Gallus collection puts particular emphasis on the latest fashions, leather optics and current colour trends. There is no contradiction between shoe fashion and walking comfort. Apart from that, the use of first class materials is an absolute must. All leather must conform to certain quality standards because the finished product should not only be soft, hard wearing and retain its shape, but also be chic.
The new collection is available from now on in all DEICHMANN outlets. The prices of individual shoe models are between Euro 39.90 and 69.90.

 

Further information and contact:

Ulrich Effing
Head of company communication
Tel.: 0201 / 86 76 960
ulrich_effing@deichmann.com

Michèle Leyendecker
Fashion and Product-PR
Tel.: 0201 / 86 76 964
michèle_leyendecker@deichmann.com